The founder of the world's largest e-commerce company made almost Dollars 2.4 billion on Friday alone.
Amazon founder Jeff Bezos has become the world's newest and only $100bn billionaire - thanks to a $2.4bn surge in his personal fortune on the run up to Black Friday. That put him ahead of Microsoft co-founder Bill Gates, who had held the position since May 2013. Gates was the world's richest person prior to Bezos' climb and is now worth nearly $90 billion.
As holiday shopping dies down over the next few weeks, Bezos' fortune could fluctuate to below the $100 billion mark.
Bezos, who founded Amazon, owns about 78.9 million shares of the company, according to a November 14 filing.
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At the beginning of the year, Bezos cracked the top four, surpassing Inditex founder Amancio Ortega and USA investor Warren Buffett at the time. Bezos' climbing net worth is due in part to an exceptionally profitable year for Amazon, which saw the acquisition of Whole Foods.
Unlike Gates and Buffett, Bezos has given relatively little of his fortune to charitable causes.
Gates, who now has a net worth of $86.8 billion, is estimated to have had a net worth of $150 billion had he not given so much of his fortune to charity.
He tweeted a request for ideas about how to help people in June of this year, and since 2002 he has given away Amazon shares totalling about $500 million (£374m) at current prices.
His goal was to tackle problems "at the intersection of urgent need and lasting impact".