The retail holiday has largely become an online thing as many people choose to skip the cold weather and long lines altogether, but that doesn't mean there won't be deals in physical stores.
In August, upon completion of its acquisition on Whole Foods Stores, Amazon immediately lowered prices of most of it's merchandise, across stores.
Discounts will be applied to some of these products in the week leading up to Black Friday.
Having acquired Whole Foods in a deal worth $13.7bn, announced back in June, Amazon will now take advantage of the brand's numerous stores across the USA throughout the holiday season by rolling out seasonal pop-up shops.
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This holiday season, you could step into a Whole Foods for some organic bananas and step out with a couple of Echo speakers instead.
The offerings will allow shoppers to demo Amazon devices - including the Amazon Echo, Echo Dot, Fire TV, Kindle e-readers, Fire tablets and other tech products - before they buy them, and get information about Amazon services and Prime memberships from Amazon staff inside the grocery stores.
Whole Food's pre-Black Friday deals include $20 off the Echo Dot, $20 off the new Amazon Echo, and $30 off Kindle Paperwhite. After Thursday's announcement, it seems that Amon will be continuing to use Whole Foods Stores according to their interests and advantages.