Apple TV 4K arrives with Dolby Vision and HDR10 support

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At the 2017 Apple Event, the company unveiled their next generation of Apple TV that can support 4K content. The new Apple TV also supports HDR and is capable of playing 4K content at 60 frames per second, including games.

20th Century Fox, Lionsgate, Universal, Paramount, Sony Pictures and Warner have signed on to upgrade their films to 4K resolution across iTunes.

You'll also find CBS News, The Weather Channel, Vimeo, YouTuibe, Facebook Videos, VEVO, PBS and many other apps that allow you to stream videos and movies to your TV with a purchase or with a subscription.

Pre-orders for the new Apple TV 4K begin on September 15, with shipping slated to start on September 22.

Apple has brought in nice little touches for avid Apple TV users.

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The film has a fresh 86-percent Rotten Tomatoes score, and audiences, who were 65 percent over age 25, gave "It" a B+ CinemaScore. Previously, the highest September debut was " Hotel Transylvania 2 " which garnered $48.5 million its opening weekend in 2015.

There is support for 4K video, a standard with much higher resolution.

The new box ships September 22nd for $179 and up depending on storage. The 64GB model will run $199. Amazon is also said to be building a 4K version of its Fire TV Stick, which would probably sell somewhere around the $40 range. "While 4K is about the number of pixels, HDR is about better pixels", said Apple SVP Eddy Cue while introducing the new device. Apple finally catches up to the competition with 4K HDR support that can deliver much better looking videos on your TV or Projector. Thankfully, the new Apple TV 4K will pack a three-core Apple A10X Fusion processor and 3GB of RAM.

The merging of on-demand and live TV through over-the-top boxes like Apple TV appear to be the future, and updated hardware is another chance for Apple to push forward. With more 4K content available than ever before from providers like Netflix, Hulu, and Amazon Prime Video (which will be debuting its own Apple TV app soon), the time was ripe for an Apple TV revision.

Apple appears to have involved a number of global content providers as part of the rollout of the TV app, including many that don't yet take advantage of the single-sign-on capabilities that many US providers do. Do you plan on buying a new set-top box? The Apple TV works with iPhone and iPad, letting people watch photos and videos from their portable devices on the big screen. That makes it twice as fast as the fourth-gen Apple TV and with four times the graphics performance, according to Apple.

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