Jaguar Land Rover has also announced that in just three years, every single one of its models across the range will be electrified. Hybrid vehicles help reduce fuel burn because they can be driven short distances, or benefit from enhanced performance, with the help of electric motors.
The technology will then span hybrid and plug-in hybrid technology, and finish with fully electric vehicles, like the production version of Jaguar's I-Pace concept - which will become Jaguar's first ever fully electric production auto when it goes on sale next year.
At the event, Jaguar showed off electric models from the past, present and future of the brand.
"Every new Jaguar Land Rover model line will be electrified from 2020, giving our customers even more choice", said Ralf Speth, Jaguar Land Rover chief executive officer.
Jaguar also unveiled an electric version of the classic Jaguar E-type concept vehicle, known as the E-type Zero. It features a fully electric drivetrain in a break from convention.
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The news comes two months after Volvo similarly made a promise that all its models would have an electric motor from 2019.
Jaguar has revealed an electrified version of the classic E-Type. That's either fully electric, plug-in hybrid or "mild" hybrid.
Where once a venerable XK straight-six engine was mounted, now sits a 220kW electric powertrain.
The Future-Type is described as "a premium compact on-demand vehicle concept, created to meet the needs of future generations". The team took a Series 1.5 Roadster and fitted it with a fully electric system capable of seeing off 0-100km/h in 5.5 seconds. Previous year alone the automaker built 550,000 of Britain's 1.7 million cars but, due to a lack of government support and talent in the United Kingdom, it's unlikely Britain will see a business boost from Jaguar Land Rover's shift in direction.
If this is the future Jaguar has in mind, we're on board.
The I-Pace is a pure-electric SUV that'll hit dealers in 2018 - expected to be priced around £60,000.