In response, the NHL's Detroit Red Wings issued a statement Saturday condemning the bastardized use of their logo in such a hateful way and threatened legal action.
A video on the scene from a Huffington Post reporter showed multiple people at the rally holding up a sign with the team's logo on it white chanting "blood and soil".
The Red Wings released a statement after members of one of the right-wing groups that descended upon Charlottesville this weekend were seen carrying white shields with the Red Wings logo on the front.
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There is a Michigan-based white nationalist group called the Detroit Right Wings that uses a logo almost identical to that of the Red Wings.
On Saturday, a white supremacist rally in Charlottesville, Virginia turned violent as protesters and counter protesters clashed, causing the state's governor to declare a state of emergency. The rally was organized to protest the college town's decision to remove a statue of Confederate Gen. Robert E. Lee from a city park.
Charlottesville has declared a local emergency because of the conflicts between the two groups. Fights broke out Friday night when hundreds of white nationalists marched through the UVA campus carrying torches.