Facebook tries to enter China incognito

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The photo-sharing app is named Colorful Balloons.Facebook's interest in China because of its huge internet user population led it to create a photo-sharing application released there without the social network's brand being attached.

China's ruling Communist Party controls internet traffic across the country's borders and tries to keep the public from seeing thousands of websites including Facebook. App Colorful Balloons was released through a local company, without any hints on the connection with Facebook. The app, though, will reportedly not carry the Facebook label.

The app called "Colorful Balloons" is a photo-sharing app that shares the look, function and feel of Facebook's Moments app, The New York Times reported on Saturday. Videos of him speaking Mandarin have gone viral, as did a photo of him jogging on a dangerously smoggy day through Tiananmen Square in Beijing.

"We have long said that we are interested in China, and are spending time understanding and learning more about the country in different ways", the company said.

China and its strict censorship laws have banned western internet media and social platforms like Twitter, Google, and especially Facebook, but the latter has recently managed to work its way through the country's "Great Firewall." How?

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However, the company's documents used for registering it, listed a room number of its office that was not found amidst several small, shabby offices on the fourth floor of the building.

That indicates she likely is associated with the social media giant.

Colorful Balloons was released early this year through a separate Chinese company, according to the New York Times. The Chinese app even uses the messaging platform WeChat for connecting users in place of Facebook's network.

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