The posts comparing President Xi with the cartoon bear is taken down apart from blocking users of WeChat and Weibo, which is China's bigger-than-Twitter microblogging platform from using the name of the affable bear.
According to the publication, all gifs and still images with the bear have disappeared from Chinese social networks last weekend.
While authorities have not explained the recent clampdown, observers believe the long-standing joke could be the reason for Winnie the Pooh being blocked once again in China. The adorable bear is being censored on Chinese social media for comparisons of Communist party leader with the self-described "bear of very little brain". But this year a third has been added to the list: "talking about the president", Qiao Mu, assistant professor of media at Beijing Foreign Studies University, said.
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"I think the Winnie issue is part of this trend". And it's not the first time he's done it.
The memes first surfaced in 2013 during Mr Xi's visit with then-US president Barack Obama, when an image of Winnie the Pooh walking with friend Tigger was set alongside a picture of the two heads of state together. The image went viral as Chinese netizens found an uncanny resemblance between their leader and Disney's rendering of AA Milne's famous character. A similar comparison was made with Xi as Pooh and Japan's prime minister Shinzo Abe as Eeyore, the sad donkey. In 2015 a picture of AA Milne's creation in a roofless vehicle was widely circulated and compared to one of Mr Xi riding in a auto while inspecting troops during a parade in Beijing.
In 2014, a photograph of Mr Xi standing through the roof of a parade vehicle was set alongside Pooh in a toy auto.
But this is a crucial period for President Xi Jinping.