Essential, the consumer electronics startup from Google Android creator Andy Rubin, is undergoing some executive turnover. In an interview with the Financial Times, chief operating officer Niccolo de Masi said the smartphone's USA launch would be imminent. In other news, the company is reportedly in talks with British carriers on a United Kingdom launch.
According to a report by the Financial Times, Essential is already working to get the much-awaited phone in Europe and Japan. Essential has reportedly held talks with United Kingdom networks last week to decide on a launch date and a potential exclusive deal.
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The phone will be sold unlocked directly through Essential's website, but among USA carriers, the company has only partnered up with Sprint. Now, there is new confirmation of the phone's availability outside of the US.
It all started with Andy Posi, head of communications at Essential, who recently resigned, and now it's time to retire Brian Wallace. While there has been a date decided for launch in the United States as well, that date has supposedly not been confirmed or cleared for customers to receive their pre-ordered devices. While there are fans out there who are disappointed by the slight delay, it looks like the wait will be over soon enough.
A couple of months ago, Android co-founder Andy Rubin introduced the Essential Phone, a handset that has a near bezel-less display and modular accessories that connect to pogo pins on the rear. However, it's unlikely that the device will have enough market reach to be a threat to the two largest smartphone makers in the world. However, the catch is that the phone will still be a carrier exclusive, with many carriers now in talks with Essential about being vendors.