Now, the social networking giant is letting you make your own GIFs with the addition of a GIF mode in Facebook Camera. The option allows users to create short GIFs and add a plethora of effects and filters.
Facebook's mobile app offers a new feature: GIF-making. So, it appears the feature is either in testing or on a limited roll-out.
Users can access the feature in the app's camera mode, where they have the choice between a "normal" or "GIF" tab at the top of the screen.
Notably, the support for creating animated GIFs was found only on the iOS app of Facebook. You will be able to take the GIF you made with the GIF creator and then either choose to post that onto your Facebook page or you can put it into your Story section on Facebook.
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A Facebook representative confirmed the feature is now being tested with a "very small number of iOS users" for the time being, but notes there will be more information about this GIF maker arriving in a few weeks' time. Of course it's possible that the company will scrap the feature entirely, as it seems to only be in beta, but most social media users are in love with GIFs so that seems unlikely.
If you thought Facebook was running out of ways to help you bombard your friends' news feeds, think again.
FacebookCan you share these GIFs elsewhere?
According to Facebook's own stats, nearly 13 billion GIFs were sent on Messenger over the past year, with 400 million GIFs sent just on New Year's Day 2017. But, unlike GIFs, videos are easier to monetize. This is likely why Facebook has been focused on videos as opposed to things like the GIF. This was something that was rolled out on all Facebook platforms. The fact that the GIF creator even uses the Facebook Camera is a good sign that Facebook is finally going to make GIFs a priority, at least somewhat. That speaks volumes to just how popular GIFs are in the social media world and in the Internet realm altogether.