Instagram Stories is still growing quickly and now has 250 million users

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Instagram's now 250 million daily active users outpaces that of rival Snap Inc.

Since Instagram announced in October that 100 million people viewed Stories daily, it has added 50 million new daily viewers every three months.

In August of previous year, Facebook revealed the "Stories" feature for Instagram, a feature considered to be the staple of Snapchat. Now the trend has ramped up.

Shares of Snap Inc. were falling 2.5% Tuesday after its competitor Instagram said that it has grown its audience for Instagram Stories to 250 million daily active users, up from 200 million in April.

Snap said its platform has 166 million daily active users during its last earnings report in May. That's a bummer for Snapchat, because they clearly invented something that people want to use - Instagram has just scaled it more quickly.

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Now, after a broadcast has ended, people can choose to share a replay of their live stream for up to 24 hours.

The company announced the move in a blog post on Tuesday - which also describes how you'll use the new feature.

Tim Peterson, Third Door Media's Social Media Reporter, has been covering the digital marketing industry since 2011.

If you're the one live streaming a video, you'll simply press the Share button that automatically pops up when you stop broadcasting.