Ivanka Trump is seated with her husband White House senior adviser Jared Kushner during a dinner with President Donald Trump and Chinese President Xi Jinping, at Mar-a-Lago.
The pitch raised concern over potential conflicts of interest and set off a media firestorm in the United States, leading Kushner Companies to issue a formal apology on Monday.
The program is a fast track to receiving conditional permanent resident status in the USA and has 10,000 slots available per year.
The pitch revolved around EB-5 visas, which are available to foreign nationals who invest in job-creating projects in the United States.
The EB-5 program has faced criticism for years, and the way the Kushner family has dangled visas in front of Chinese nationals - despite President Donald Trump's frequent jeremiads against both China and immigration - is sure to renew skepticism about it.
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"Kushner Companies apologizes if that mention of her brother was in any way interpreted as an attempt to lure investors. That was not Ms Meyer's intention".
"In 2008, my brother Jared Kushner joined the family company as CEO, and recently moved to Washington to join the administration", she said at the conference.
According to CNN, Kushner Companies said about 15 per cent of its New Jersey building - a $976.4 million residential and commercial project titled One Journal Square - will be funded through the EB-5 program. The EB-5 program might have its uses.
[O] ne slide that was presented to the Shanghai audience, describing who will decide the future of the visa program for foreign investors, included a photograph of Mr. Trump, as shown by a snapshot taken by an audience member.
Addressing crowds in Beijing and Shanghai Sunday, Kushner Companies invited wealthy foreigners to invest in a New Jersey real estate project through a so-called "golden visa" program that fast-tracks green card applications for those who invest at least $500,000 in US development. A law professor and former attorney in President George W. Bush's White House, Richard Painter, called the episode "corruption, pure and simple" in an interview with NBC News.