Nismo Cars Business Department - Nissan Announces New Stand-Alone Nismo

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2017 Nissan GT-R Nismo.

Aside from helping Nismo expand its lineup, the new business unit will also be involved in the company's marketing, which will include the display of Nismo road cars at Nissan dealerships and showrooms, as well as the holding of events and activities for Nismo auto owners.

Nissan said in a recent statement that the creation of this new division will help Nismo "plan and develop more appealing products in a shorter time" as well as "expand the range of Nismo road cars to new segments, [and] market them more globally".

Alongside the plan to enter more markets, we can expect more Nissan cars to receive the NISMO treatment too.

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Those times appear to be long gone, and Nissan-the manufacturer of the top-selling SUV in America (that'd be the Rogue)-seems to be treating the NISMO badge with a disregard that would suggest a good enthusiast vehicle is no longer worth the effort.

Since debuting in 2013, Nissan's line of NISMO vehicles hasn't really set the world on fire - excluding the GT-R NISMO, of course.

Nissan are planning to extend the NISMO range in Japan, North America, Europe and the Middle East, and will work with Nissan Motorsports to show NISMO cars in dealerships and showrooms, and hold special events for NISMO owners.

With Nissan expanding its NISMO division, is the automaker diluting the iconic name of its former motorsports arm?

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