March 2017 US NPD Group Results

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The only hint of how well the Switch itself sold is that it managed 31,000 more sales than the Game Boy Advance, which previously held the record for Nintendo's best launch in the US. The Show had strong showings on the top 10 list without accounting for digital sales.

The report provided a software top 20 this month (all formats combined), and 1-2 Switch finished at #13 on the list, selling to 19% of Switch owners for 172,000 copies. All figures in this post do not cover the entire industry spend.

And with the full NPD results now available to the public, we can see firsthand just how successful the Switch launch was. The Switch was also the best-selling console of the month, ahead of the Xbox One and PlayStation 4.

The Switch's first month of sale saw the system beat the June 2001 launch of the Game Boy Advance by 31,000 units to become the biggest hardware launch ever for Nintendo, and the second largest in USA history. Total US hardware sales "almost doubled" Naji said, rising to $485 million.

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The Switch's first month of sales were the biggest hardware debut ever for Nintendo since the firm started tracking numbers in 1995.

It looks like Nintendo's strong launch for the Switch and Zelda is paying dividends not just for them, but for the entire industry at large- NPD is reporting (via Games Industry) that game sales in the U.S. in the month of March were driven to a staggering $1.36 billion, attributed primarily to the launch of the Nintendo Switch and Zelda.

The Switch sold 906,000 units in the USA during March, which is 31,000 more than Nintendo's previous record-holder for first-month sales-the Game Boy Advance back in 2001. "The two Nintendo Switch SKUs, the 32GB Gray Joy-Con, followed by the 32GB Neon Red/Blue Joy-Con, were the best-selling systems for the month".

It had the best ever launch for a Ghost Recon game and the second best ever for a Tom Clancy game, behind only The Division.