This Sunday, April 9, 2017, image made from a video provided by Audra D. Bridges shows a passenger being removed from a United Airlines flight in Chicago.
"First, we are committing that United will not ask law enforcement officers to remove passengers from our flights unless it is a matter of safety and security".
According to reports, the airline announced that the passengers on United Express Flight 3411 on Sunday will receive compensation equal to the cost of their tickets and may take the compensation in travel credits, cash or miles, The Guardian reported. In an internal memo obtained Friday by The Associated Press, Delta said gate agents can offer up to $2,000, up from a previous maximum of $800, and supervisors can offer up to $9,950, up from $1,350.
"We need to use this regrettable event as a defining moment and pivot off it to craft friendly policies", United Chairman Robert Milton said in a note to employees.
Other companies also said they were reviewing their regulations. American Airlines updated its rules to say that no passenger who has boarded the plane will be removed to give the seat to someone else.
However, past year Delta Airlines bumped more passengers from flights than any of its competitors, partly because of its generous incentive system.
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The video of Dao being dragged bleeding and stunned from the aircraft by security guards has put under the spotlight the airline practice of overselling seats and encouraged other passengers to surface with tales of woe. United Continental CEO Oscar Munoz's initial attempts to apologize were roundly criticized.
"We have committed to our customers and our employees that we are going to fix what's broken so this never happens again, " Munoz said in a statement posted on the airline's website.
Overselling flights is a fact of life in the airline business.
The dragging has turned into a public-relations nightmare for the entire industry, not just United, and led to calls from politicians and consumer advocates to suspend or ban overbooking.
If Delta had paid U.S. $ 9,950 to each customer who left its headquarters a year ago, it would amount to United States $ 12 million.
Delta Airlines will now offer passengers up to $10,000 to relinquish their seats on overbooked flights in the future as the airline industry reacts amid the public outcry against United Airlines for violently removing a passenger from an over-allocated flight.
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